Martin Erlić
Product Developer
Product Vision • Full-Stack Execution • AI
Portfolio
Selo Olive
E-Commerce • Supply Chain
Led the entire product lifecycle from international regulations to deploying a global e-commerce platform.
Visit SiteVeles Protocol
AI Infrastructure • Web3
Secure credential management for AI agents. Spending limits, instant revocation, and audit logs without exposing wallet access.
Visit SiteIn Development
Profind
McMaster Forge • Innovation
Worked with accelerators to define a product roadmap for AI-powered industrial parts matching.
Side Projects
Exploring new ideas through rapid prototyping.
Babushka Book
Stakeholder Management • Creative Direction
A study in narrative consistency and universe building.
ExploreBroth & Bullets
System Architecture • Real-time
Built a real-time multiplayer game to learn about render cycles, animation frames, and state synchronization.
Read MoreTrip Planner
Rapid MVP • AI Validation
A personal tool I built in a day and actually use. I make tools like this for myself and friends.
Try ItZoodio AI
Personal Project • AI Experiment
A personal project experimenting with AI API integrations. Built with Firebase. Simple but functional.
Visit SiteBaba Selo
AI Recipes • Slavic Cuisine
AI recipe generator for traditional Slavic cuisine. Converts old cookbooks into searchable recipes using OpenAI APIs.
Visit SiteArkyv Engine
Open Source • Multiplayer
Open-source text-based multiplayer game engine with AI-powered NPCs and emergent storytelling.
Try DemoAbout Me
About Me
I don't just write code. I think about the product, the user, and the business problem. My full-stack background lets me connect business goals to technical execution.
I understand the full stack, from database design to deployment to user acquisition. I can communicate with engineers, plan roadmaps, and ship features myself when needed.
I've grown e-commerce brands, built AI SaaS products, and shipped internal tools. I bring a pragmatic approach to building things that actually work.
Values
Availability
Role: Product / Dev / Hybrid
Location: EU, Canada, Remote
Skills & Expertise
Product Leadership
Engineering
Innovation
Operations & Scale
AI Philosophy
Core Beliefs
Context Over RAG
Direct context injection beats complex retrieval systems. AI models need comprehensive context, not clever tricks.
Working Memory Over Fine-Tuning
Inspired by Open Souls—working memory architectures create more dynamic, context-aware AI than static fine-tuning.
Knowledge Over Tools
Deep domain expertise combined with state-of-the-art models is more valuable than any single tool.
Human-AI Symbiosis
The best AI practitioners understand their tools deeply—knowing when to push boundaries and when to trust their own judgment.
Writing
Fiction, philosophy, economics, and social commentary. Exploring ideas beyond code.
Writing since college. Deep research, technical precision, and modern writing techniques following Allan Watt and LA Writers Lab. Hard sci-fi requires real technical writing.
Long-Form Fiction Newsletter
Behind-the-scenes essays about Babushka and other novellas. Writing process and story inspiration.
Read on SubstackMedium Articles
Essays exploring philosophy, society, and human nature. Personal reflections.
View on MediumPublished Books
Author of Babushka: Echoes of Immortality. Fiction exploring identity, memory, and cultural heritage.
View on AmazonWhy Work With Me
Work Ethic
I put in full days without thinking about it. When I'm working on something that matters, time just disappears. I meal prep on Sundays so I can focus completely when needed.
I'm wired to go deep on problems that interest me.
What I Want
I want to contribute to something lasting. A product people use. A team that ships quality work. Code that stands the test of time.
If you're building something real, I'm interested.
Contact
Available
Looking for product roles where I can build and ship.
Product Dev • Full-Stack • AI Integration