Bridging Business
& Technology

Entrepreneur & Full-Stack Developer with proven expertise in scaling businesses from concept to deployment across e-commerce and the web.

Featured Projects

Selo Olive E-Commerce Platform
Selo Olive

Selo Olive E-Commerce

International Trade • Regulatory Compliance • Digital Marketing

Full-scale e-commerce platform specializing in olive oil imports. Managed regulatory compliance, licensing, and business establishment across international markets. Executed digital marketing campaigns across TikTok, Instagram, and Twitter to build brand awareness and drive customer acquisition.

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Profind Manufacturing Platform
Profind

Profind Automative Parts Catalog

Integration Management • Front-End Development • Enterprise APIs • UI/UX

AI-powered automotive parts catalog similar to McMaster-Carr, connecting buyers to suppliers including Bosch, Continental AG, and Magna International. Partnered with Carleton University's Automotive Engineering department to research component optimization. Managed integration of existing APIs and AI matching systems (RAG + LLMs) while developing the front-end interface for intelligent parts discovery and sourcing.

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Zoodio AI Image Converter
Zoodio.ai

Zoodio AI Image Converter

AI Integration • Google Cloud • Business Strategy • UI/UX

Built the complete application using React front-end with Firebase backend, integrating AI APIs and cloud-based data management. Connected to print-on-demand providers (Printful, Gelato) for automated product fulfillment and Stripe for payment processing. Focused heavily on front-end design, UI/UX, and optimization of user subscriptions to maximize customer retention.

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Experimental Projects

These are projects where I let curiosity drive the process. Sometimes I want to see how quickly I can build something, other times I'm exploring a completely new domain just to understand how it works.

Babushka Book & Universe
Babushka Book

Babushka Book & Universe

Project Management • Stakeholder Collaboration • Creative Development

Yes, I wrote a book! Published in 2022, working closely with professional developmental editor Kristin McTiernan. Think of it as the ultimate stakeholder management project, getting to know dozens of characters, understanding their motivations, and building a cohesive universe where everything connects.

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Broth & Bullets Multiplayer Game
Broth & Bullets

Real-Time Multiplayer Survival Game

Real-Time Architecture • SpacetimeDB • React • Railway Hosting

Real-time multiplayer survival game supporting multiple concurrent clients with synchronized game state. Built with custom authentication server and SpacetimeDB for real-time multiplayer state management, deployed to production on Railway with scalable infrastructure.

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Croatia Day Planner
Croatia Day Planner

Single-Day MVP: Croatia Day Planner

Rapid Prototyping • AI-Powered • Product Validation • Next.js

Example of rapid MVP development - built in a single day using AI to create personalized activity guides for every major city in Croatia. Developed consistent AI-readable documentation and custom rules files to maximize output efficiency and ensure quality. I wanted to see how quickly I could validate a product concept through strategic AI optimization rather than just prompting.

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About Me

I'm an entrepreneur and full-stack developer who thrives at the intersection of business strategy and cutting-edge technology. My journey spans from establishing international trade operations to deploying AI-powered applications that push the boundaries of what's possible.

From navigating complex health code regulations and licensing for e-commerce ventures to architecting real-time gaming platforms with advanced AI integration, I bring a unique perspective that combines entrepreneurial vision with technical execution.

My approach is rooted in rapid adaptation, continuous learning, and the relentless pursuit of innovative solutions. Whether it's scaling businesses across international markets or implementing sophisticated AI systems, I deliver results that matter.

Croatian national team football player • Business strategist • Tech builder • Problem solver

Martin Erlic - Entrepreneur & Full-Stack Developer

Core Expertise

Business & Strategy

Product DevelopmentAgile/Scrum MethodologiesWaterfall Project ManagementMarket AnalysisCompetitive AnalysisStrategic CopywritingCustomer AcquisitionOutsourcing ManagementMVP Development

AI & Integration

OpenAI APIsGemini APIsElevenLabs APIsCursor IDEAI-Readable DocumentationRule Files & Context OptimizationRAGLLMs

Technical Stack

JavaScriptTypeScriptReactHTML/CSSGitNode.jsRuby on RailsPythonJavaKotlinAndroid

Cloud & Deployment

VercelRailwayFirebaseGoogle CloudAWSDockerCI/CD

Databases & APIs

PostgreSQLMySQLMongoDBSpacetimeDBParse (Open Source)REST APIsGraphQLAPI Testing

International Operations

Import/ExportRegulatory ComplianceInternational LicensingHealth Code NavigationCross-border E-commerceSupply Chain ManagementCross-border Tax Compliance

Let's Build Something Extraordinary

Ready to transform your vision into reality? Whether you need a full-stack application, business strategy consultation, or innovative AI integration, let's discuss how we can push the boundaries together.

[EU] [HR] [CA] Available for immediate work in the EU and Canada
I grew up in Canada but speak conversational Croatian and can understand almost everything.
Currently waiting for my son to be born so he can help me! 👶

+385 091 906 3613martin.erlic@gmail.comGitHub Profile📄 View Full Resume